Casio's G-Shock flagship UK store. Carnaby Street, Soho, London.
Interior photography for retail design agency Double Retail, who specialise in store design.
Photography and Artistic Direction by Max McClure; who responded to the brand identity of toughness and precision, by creating a style aesthetic that reflects the character of the luxury fashion brand, while also bringing attention to the design and detail that sits under the hood of both the G-Shock and Double Retail brand identities.
The resulting images highlight the different materials used throughout the store, while presenting an overall aesthetic that speaks of the texture and feel of the products.